Living Persona

Trust in Pop Culture Icons Icons: Disney, Santa and Clowns I chose these 3 icons because they all symbolize trust.   Trust is put in these 3 icons by parents.   Parents trust each with their children, even to the point of blind trust. Children grow up believing these icons can be trusted.   I grew up thinking these 3 are safe and trusted.   As a child, I would have been thrilled to have any Disney character as a friend. I would trust clowns to give me candy. I would run to Santa and sit on his lap at Christmas.   Disney was a safe place I dreamed of going to live. Disney   Disney is a trusted brand.   Parents trust Disney to always have safe rides at their parks.   Their products are believed always safe for children (lead free). Parents don’t watch their children as closely at a Disney park because they believe their children are always safe there.   We even blindly trust Disney employees to be thinking of our best inte...

What is Popular Culture?   A specific group what welcomes and shares similar thoughts and ideas.  Example: Fandom (A community of like-minded fans of a television show, movie, or comic book). Relevance of pop culture in a business environment? Businesses that make their living selling products to fans and fandoms have to pay attention to trends, supply and demand, and popularity of the icon they are basing their product on.  If a company is going to produce action figure toys based on a popular comic book or movie character then they need to research the market.  The company has to decide which fictional character they are gambling their sales on.  This week may be all about Wonder Woman, but will next month be the same.  To be ready with stock a company has to plan ahead.  Research can be done to see which character movies are planned to release in the near or distant future.  Toys can be created and timed to sell during the fut...